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Searching is what most people do on the web, they spend a great deal of time trying to find what they want using the various search engines that are available. A search engine works in much the same way as a librarian at your local library, it knows the location of many pieces of information and can cross reference them, by subject, by content or by relevance to the searcher.
Where a search engine is fundamentally different is that normally the indexing and cross referencing is done by computers, and the amount of information is colossal. Well over one billion pages of information are currently available to anyone with a computer and an internet connection. By the same token the number of searches is also massive - Yahoo, one of the major search engines handles in excess of 12 million search enquiries a day!
What does this mean to the average small business in the U.K?
In a word - competition, masses of sites all vying for the eyes of the web surfer who could be a potential prospect or customer!
Success is not about having a flashy website - Success is about getting seen - Marketing a site is perhaps the most important factor of web success, and is often the most overlooked and least understood. |
