Sorry! At this point those people who think the streets of the Superhighway are paved with gold should leave, you are about to become disillusioned!

Opening a web site is not unlike opening a retail shop at the bottom of a dead end street! The only way you can get people to come to your store is by pointing them to it!

The first and most fundamental things should be tackled first, the web site address needs to be prominently displayed on all printed materials, brochures, stationery, invoices and letterheads. Company vehicles should display the web address alongside the usual phone and fax contact numbers. Next all your staff need to be told about it, how to refer to it on the telephone, how to give out both the website address and your email address properly. If you neglect these basics you can be sure your competitors won't.

Next you have to market your site online and that means getting inside the heads of your prospective customers by trying to find out what they are actually looking for, not what you think they should be looking for - Keywords.